NIKE
JUST DO IT DAY
Background
“NIKE JUST DO IT DAY” is an accumulation of office-adventure activities designed to get teams moving and sweating. To fulfill NIKE's vision of “MAKE SPORT A DAILY HABIT,” we turned their HQ building into an interactive playground. More than 300 NIKE employees scoured the building to find hidden QR codes throughout the workplace. Scanning them revealed their missions– requiring muscles, brains, and teamwork. We ultimately crafted a unique experience that increased engagement while fostering a culture of collaboration for the employees of NIKE.
Scope of Service and Impact
Our team customized fun checkpoints and challenges that were engaging and original. All aspects of idea generation, planning, and execution for “NIKE JUST DO IT DAY” were accomplished by FOODSPORT. The event successfully raised a total of 135,919 kcal worth of food for donation.
